COLORADO SPRINGS, Colo. – NFL Hall of Famer Deion Sanders announced plans Saturday to join forces with the conservative Koch brothers to launch a new $21 million venture to work on anti-poverty programs in Dallas.
The project, called Prime 5, will expand the Kochs’ work with two existing Dallas programs focused on building young entrepreneurs and reducing gang violence. Organizers plan to expand their support to other groups working in the city.
“Football and baseball is what I played, but this is what I am,” said Sanders, now a network sports commentator, of his focus on community work and the new venture with the billionaire industrialists.
Sanders and Evan Feinberg, who runs a Koch-funded group Stand Together, made the announcement on the opening day of a three-day retreat attended by Charles Koch and the hundreds of donors who help fund projects that advance Koch’s free-market, small-government agenda.
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